Design and AITransformationLeader.

DesignOps Lead

BMW TechWorks India (BMW Group)

• Lead design operations and AI enablement for BMW Group’s India hub, managing and mentoring six designers and onboarding 50+ designers and developers.
• Originated the design-system MCP server, taking it from concept to production in four months. Now mandated for frontend developers.
• Founded AI4UX for 1,200+ designers across 300+ product teams, publishing 30+ reusable UX skills alongside an enablement portal and UXBuddy.
• Established the UX Live Center for recurring consultations, critiques and workshops, and an annual UX maturity model across around 50 India-hub applications.
• Led AI Academy from design through launch; appointed AI Champion for the India hub.
• Won the Mission AiGentic Award: first place in BMW Group’s global agentic-AI competition (2026).
• Recognised as Best Performer of the Quarter (Q4 2025) and with Best Team of the Quarter (Q2 2026).

Freelance UX Designer, Web Designer & Developer

Independent consulting

• Deliver UX, e-commerce design and front-end development for retail, hospitality and fashion clients, managing agency and creator partnerships from brief to delivery.
• Built a generative AI product-imagery pipeline with human review and automated quality gates, reducing production time from three days to 15 minutes.
• Led the same brand’s social-first content programme, using social listening, behavioral analytics and creative testing to track engagement, click-through and conversion.
• Built an e-commerce site and WhatsApp Business funnel for a national fashion retail chain.
• Developed a resort’s brand, digital strategy and loyalty programme, increasing sign-ups 70%.

Senior UX Designer, Monetization & Design Operations

Kijiji (an eBay / Adevinta company)

• Led monetization UX and DesignOps at one of Canada’s largest C2C marketplaces, increasing seller conversion 22% and ad revenue 18%.
• Optimized seller ad checkout to 3x average order value and 38% higher seller ad spend.
• Ran A/B tests using segmentation and personalization, increasing CTR and ROAS 20–30%.
• Led Exclusive Discounts (Seller Message Outreach) from research through rollout, with a seller-prototype SUS score of 80.3.
• Launched short-form listing video (+15% ad engagement) and led the Flutter app redesign (+20% session duration).
• Shipped dark mode to 1M+ users (+12% engagement) on a 100+ component design system.
• Championed WCAG 2.2 and English/French handoffs; design-operations improvements reduced handoff errors 25% and halved design debt.

Lead UX Designer

Marqet Solutions

• Led UX and DesignOps delivery with direct people management, coordinating content, SEO, graphics, video and web development through agile sprint ceremonies.
• Owned UX strategy for a multi-phase SaaS platform, redesigning enterprise client onboarding and core workflows informed by research.
• Led the UX research function through A/B tests, usability studies and user interviews, influencing roadmap decisions and improving engineering handoffs and documentation.
• Promoted from UX Designer in March 2021.

Creative Specialist

IGNITE at Humber College

• Created motion, video, print, digital and social campaigns for 50+ events.
• Improved workflows, reducing production time 30%.

UX Designer

Marqet Solutions

• Designed and delivered UX for B2B and B2C applications and websites, aligning user needs with business goals.
• Produced user flows, wireframes, mockups and interactive prototypes to communicate product vision to stakeholders.
• Ran analytics-driven design improvements and accessibility audits against WCAG 2.1.

UI Designer

CopperBridge Media

• Designed responsive websites and e-commerce experiences, including typography, RTL design and developer handoff.

Visual Designer

Aerizone

• Created brand identity and marketing collateral and supported design operations for Drone Bootcamp.

Marketing Executive

Lemon School of Entrepreneurship

• Worked on startup branding, campaigns and design-thinking workshops.